A 40-store coffee chain was spending on OOH and digital media with no shared measurement framework between the two.
Transit's marketing spend was split across agencies with inconsistent reporting, making it impossible to tell which channels actually drove footfall.
What we didWe consolidated media planning under one roof, built a single attribution model tying OOH placements to app sign-ups, and renegotiated airport rights media at scale.
The resultMedia cost-per-acquisition dropped 27% year-on-year, with reporting consolidated into one monthly dashboard the client's team runs themselves.