An EV-sharing startup needed a brand and launch film that could explain a new category in fifteen seconds or less.
Loop's product was easy to use but hard to explain — most people had never used an EV-sharing app, let alone heard of the category.
What we didWe built the brand around a single idea, 'don't own the ride, just take it,' and paired it with a launch film shot entirely from the rider's point of view.
The resultApp downloads passed the startup's six-month target within three weeks of the film's release.