Fernhill Finance

The brief

Fernhill's old site read like a pitch deck. It converted with warm leads but lost cold enterprise traffic within seconds.

What we did

We repositioned the brand around operational trust rather than growth-hacking language, and rebuilt the site with a case-study-first information architecture.

The result

Qualified enterprise demo requests rose 40% within the first quarter post-launch, with average time-on-site nearly doubling.