Nimbus Sportswear

The brief

Nimbus had the product quality to compete nationally but no content engine, and a launch date six weeks out.

What we did

We shot a 90-second brand film in-house, built a 90-day content calendar, and ran a seeding program with regional athletes instead of national celebrities.

The result

The launch film crossed 2.1M organic views in its first month, with zero paid media spend behind it.