A 12-year-old furniture brand needed to shed its catalogue-store image and earn a spot in younger buyers' homes.
Amber & Oak made solid, well-built furniture but looked like every other showroom on the highway. Their own customers couldn't describe the brand in one sentence.
What we didWe rebuilt the identity around 'furniture with a paper trail' — provenance-first branding, a new logotype, and a Shopify storefront that leads with the maker's story, not the SKU.
The resultDirect-to-consumer revenue grew 3x in two quarters, and average order value rose 18% once the new product pages shipped.