A specialty tea brand's packaging looked identical to three competitors on the same supermarket shelf.
Kettle & Bloom's tins were well-made but forgettable — no shelf-standout, and no clear flavour-to-colour system for a 14-SKU range.
What we didWe designed a modular packaging system built around botanical linework and a consistent colour code per flavour family, then extended it to point-of-sale and gifting sets.
The resultSales grew 22% in the first month on shelf, with the brand's gifting range selling out ahead of its first festive season.